Mastercard · Innovation Forum and FRACE Awards

The brief

Nanook Agency produces Mastercard’s events in Spain: the Mastercard Innovation Forum (MIF), its flagship annual gathering in Madrid, and smaller meet-ups such as Mastercard for Fintechs Iberia. Every edition needs the same things on the same tight margin: event photography delivered the next day, a highlights film within hours or by the following morning, and content that plays on the stage itself. Since 2022 we have been the production company Nanook brings to those events, and the scope has grown with every edition.

What we did

Mastercard Innovation Forum. We covered it in 2022, 2023 and 2025. In 2023, at Madrid’s Casa de Campo convention hall, a nine-hour event spread over four zones (check-in, coffee area, plenary and a demo zone with a live concert by Los Secretos), plus two build-up days that we also filmed for the case film the agency submitted to industry awards. Photography, a 4K event film, attendee interviews and a second communications piece edited afterwards to Mastercard’s sonic identity. In 2025 we were back with photography, a same-day edit delivered on the day and a longer film with soundbites for post-event communication.

Mastercard for Fintechs Iberia (2024). A hundred-person meet-up at Google for Startups Campus in Madrid: photo coverage delivered the next day and a two-minute aftermovie with speaker interviews, in line with the films Mastercard had produced in France and Belgium.

FRACE Awards. This is the communications side of the account. Mastercard and the Royal Academy of Sciences of Spain Foundation honour four young female scientists every year, and the film introducing them premieres at the Innovation Forum. We have produced it three years running, and every year it means four new scientists in four new cities: Valencia, Madrid and Barcelona in 2022; Madrid in 2023; and in 2024 the Plataforma Solar de Almería, Vienna, Lisbon and Santiago de Compostela, with a two-person crew, director and cinematographer, travelling to interview each winner in her lab, her lecture hall or her city: Isabel Oller (CIEMAT), Irene Valenzuela (Universidad Autónoma de Madrid), Blanca Ausín (Universidad de Salamanca) and Rosa María Crujeiras (Universidade de Santiago de Compostela). The script is built in the edit by interweaving the four voices; Mastercard-branded titles; a near four-minute 4K film plus versions cut to the exact geometry of the two stage LED screens and a 15” vertical for social.

Result

A four-year relationship that started with one film and now covers everything Mastercard does in Spain with Nanook: events, content and stage pieces. The FRACE Awards 2024 film is the fourth most-watched piece on our channel, with over 1,500 plays on Vimeo. And the reason we get the call again is the one that matters to an agency: delivery on the event’s timeline, no surprises, the same crew year after year.

Credits

• Client: Mastercard Spain · Royal Academy of Sciences of Spain Foundation (FRACE)
• Agency: Nanook Agency (Madrid)
• Production company: On White (Seville, Spain)
• Events: Mastercard Innovation Forum Spain 2022, 2023 and 2025 (Madrid) · Mastercard for Fintechs Iberia 2024 (Google for Startups, Madrid)
• Content: FRACE Awards film 2022, 2023 and 2024 · shot in Valencia, Madrid, Barcelona, Almería, Vienna, Lisbon and Santiago de Compostela
• FRACE 2024 crew: Joaquín Madrigal (director) and Álvaro (cinematographer and camera)
• Deliverables: event photography, same-day edit, aftermovie, interviews, case film, LED-screen and social pieces
• Years: 2022-2025